An API reseller may send regular volume through your panel while needing different service rates from retail customers. ExcelPanel supports individual customer prices and discounts. Use those controls deliberately: an account-specific rate needs the same cost checks as the public catalog.
Decide which accounts need custom rates
Start with a named customer account and a clear agreement about the services involved. A reseller-specific price does not need to cover your whole catalog. A small, reviewed set of rates is easier to maintain than a blanket discount applied without checking individual costs.
Keep an internal note explaining the arrangement and when it should be reviewed. This helps staff answer pricing questions without changing a rate based on an incomplete ticket history.
Compare the rate with the upstream cost
Use the same currency and quantity unit. For example, a hypothetical rate of $3 per 1,000 means a 500-unit order would cost $1.50 where ordinary proportional pricing applies. If your upstream cost is $2 per 1,000, that order’s provider cost would be $1 before other expenses.
This example is a calculation, not a promised reseller margin. Fixed-price packages, different service types and payment fees need their own checks.
Check the effective price rather than assuming priority
A customer may have an individual service price, a discount or another configured pricing rule. Do not assume how overlapping settings combine. Inspect the rate shown for that account and confirm the amount charged on a small eligible order.
- Check the correct customer and service IDs.
- Confirm the quantity unit and currency.
- Compare the displayed rate with the final order charge.
- Repeat the check through the API route the reseller actually uses.
Keep API credentials separate
Give each reseller their own account and credentials. Sharing an administrator credential or another customer’s key makes order attribution and incident handling harder. Send setup instructions without exposing keys in public messages.
Ask the reseller to test a small eligible order and keep its reference. If they need a storefront rather than just an API connection, explain the difference between an API reseller and a child panel.
Review custom rates when provider costs change
A public price update does not establish that every negotiated rate remains viable. Review your customized accounts whenever an important provider cost changes. Check the synchronization settings that affect those services and the effective rates after the change.
Where enabled, loss protection can stop below-cost dispatches, but it does not replace this review or account for every business expense. See the price sync guide for a worked example.
Make ongoing reseller support practical
Ask for the customer order ID, service ID and relevant API response when investigating an issue. Avoid asking the reseller to post a full secret key in a ticket screenshot. Confirm the actual charge and upstream status before applying a correction.
Use the ExcelPanel demo to explore account controls, then test your own configured pricing before making it available to a reseller.



