Your SMM business.
All the tools
in one panel.

Sell under your brand, connect service providers and build your reseller network. ExcelPanel brings orders, payments, customer support and AI automation into one platform.

  • For resellers & providers
  • Every feature in every plan
A flat admin panel connected to provider, customer, payment and support tools

EXPLORE YOUR PLATFORM

From your storefront
to your next reseller.

Start with the part of your business you want to build. Explore 127 features across 13 areas of your panel.

One complete platform

Every category is included in every plan.

Compare plans

ORDERS & PROVIDERS

From provider catalog
to customer delivery.

Import the services you want to sell, keep provider rates in sync and follow orders through dispatch, delivery and refill requests.

Connected provider servers sending orders through a panel to a completed order receipt

Connect unlimited SMM providers.

Every plan includes unlimited provider connections. Import selected services or a whole catalog, then configure rate, quantity-limit and service-detail syncing.

Keep changing rates from eating your margin.

Set your selling prices and enable loss protection to pause dispatch when a provider’s cost rises above your rate.

Keep orders and follow-ups together.

Automatically dispatch API orders, track status updates and manage mass orders, drip-feed runs, subscriptions and refill requests.

Provider integration guide Order tools

Provider sync, cancellation and refill actions follow the service options and API supported by your provider.

CUSTOMERS & RESELLERS

Your own storefront.
Your reseller network.

Sell to customers under your brand and supply services to other panels. Your storefront, customer accounts and reseller tools work from the same platform.

A branded SMM storefront connected to three reseller panels and a customer wallet

Make the customer panel yours.

Use your domain, logo and theme. Give customers a service catalog, order history, wallet and support tickets in one account.

Give regular buyers their own rates.

Set individual service prices and customer discounts. Add membership benefits, balance coupons and rewards for repeat business.

Supply API resellers and child panels.

Let other panels place orders through your reseller API, and offer branded child panels connected to your parent panel.

Customer panel tools Reseller growth tools

AI & AUTOMATION

More customer conversations.
Less repetitive work.

Bring AI replies, messaging orders and customer emails into your daily panel workflow, from the first service question to the next order.

An AI support-ticket window connected to a chat-ordering phone and customer email

Answer common questions with AI.

Use AI ticket replies for service questions and order enquiries, alongside the support inbox and saved replies your team uses.

Take orders in Telegram and WhatsApp.

Let customers browse services, place orders and check order status from chat. Keep messaging connected to their panel activity.

Keep customers coming back.

Send welcome messages, service announcements and personalized offers. Use email automation to reconnect with customers who have stopped ordering.

Explore automation Support tools

Connect your messaging and email accounts, then configure the workflows you want to use.

TAKE A CLOSER LOOK

The tools behind
your SMM panel.

From provider imports to reseller rates, find the tools for the way you run your panel. Browse a category or search for a specific feature.

Customer panelA branded home for your customers and resellers.11 features

Customer accounts

Give customers an account for orders, deposits and support.

Service catalog

Present your services with categories, descriptions and ordering requirements.

New order form

Collect the link, quantity and service-specific details each order needs.

Order history

Let customers review their orders and follow the latest recorded status.

Customer balance

Keep funds available in the customer account for future orders.

Deposit history

Show customers the payments recorded against their account.

Account settings

Let customers manage their account details and password.

Password recovery

Provide a password-reset workflow for customers who lose access.

Customer notifications

Surface panel updates and account notifications in the customer area.

Email-based two-factor login

Add the configured OTP verification step to customer sign-in.

Optional module

Google sign-in

Offer the configured Google authentication workflow to customers.

OAuth setup
Provider connectionsBring provider-backed services into your own SMM business.11 features

Unlimited provider connections

Connect unlimited compatible SMM providers on every plan, including Plan A. Provider support determines the actions available.

Quick service import

Bring a provider catalog into your panel with the quick-import workflow.

Selective service import

Choose the provider services you want to add to your catalog.

Advanced service import

Review import settings when your catalog needs more control.

Provider balance checks

Review balances returned by connected providers in the admin area.

API dependent

Service rate synchronization

Update configured service rates when a provider changes its pricing.

API dependent

Min/max synchronization

Keep supported service quantity limits aligned with the provider.

API dependent

Refill and cancellation sync

Update supported service options from the provider response.

API dependent

Provider descriptions

Capture supported provider service descriptions for your catalog.

API dependent

Average-time synchronization

Use provider completion-time information where the API returns it.

API dependent

Loss protection

When enabled for the provider and service, stop dispatch if the selling price is below the provider rate.

Services & pricingBuild a catalog for the services you actually sell.15 features

Service categories

Group your catalog into categories customers can browse.

Names and descriptions

Write your own service names, details and customer-facing conditions.

Service formats

Work with default, package, comment, mention, poll, subscription, SEO and traffic formats.

Manual and API services

Offer manually processed services alongside compatible provider-backed services.

Selling rates and margins

Set your service prices and the markup used by supported pricing workflows.

Bulk price updates

Change rates across selected services with the price-update tools.

Bulk service editor

Update multiple catalog entries from one editing workflow.

Quantity limits

Set the minimum and maximum order quantity for each service.

Quantity increments

Require quantities in a configured multiple where the service needs it.

Duplicate-link rules

Control whether another pending order can use the same link and service.

Overflow settings

Configure an extra quantity for eligible provider orders, subject to provider limits.

Service ordering

Sort categories and services to suit the way customers browse.

Deleted service management

Review deleted catalog entries and use the available restore workflow.

Service update history

Keep a record of supported changes to your service catalog.

Service average time

Configure the available completion-time display for your services.

Order managementManage retail orders and reseller volume from the same panel.13 features

Automatic order dispatch

Send eligible orders to the provider attached to the service.

API dependent

Provider status updates

Bring supported order-status responses back into your panel.

API dependent

Manual order handling

Manage orders for services you process outside a provider API.

Mass orders

Give customers a workflow for submitting multiple orders together.

Drip-feed orders

Split eligible orders into runs using the configured interval and quantity.

Subscriptions

Manage supported recurring service orders and subscription statuses.

Service dependent

Refill requests

Process eligible refill requests according to the service and provider conditions.

Service dependent

Cancellation requests

Handle supported cancellation requests and track their task status.

Service dependent

Partial orders and refunds

Record partial fulfillment and apply the supported balance adjustments.

Failed-order follow-up

Review dispatch errors and use the available retry and resend workflows.

Order filters and search

Find the orders that need attention by their available identifiers and filters.

Refill and cancel task queue

Keep provider-facing follow-up requests in a dedicated admin workflow.

Administrative status changes

Use supported admin actions to update order status and follow up on provider responses.

Payments & depositsAccept customer funds through the methods you configure.10 features

Integrated payment gateways

Configure supported card, wallet, crypto and regional payment integrations.

Merchant setup

Manual payment methods

Create a payment method with your own instructions and review process.

Deposit limits

Set the minimum and maximum amount for individual payment methods.

Method visibility

Choose which configured methods appear to customers.

New-user payment rules

Control payment-method access for newly registered customers.

Payment bonuses

Reward qualifying deposits with the bonus rules you configure.

Per-customer bonus control

Enable or disable payment bonuses for selected customer accounts.

Payment records

Review customer payments, status and associated balance changes.

Manual balance adjustments

Record supported additions and deductions from the admin area.

Payment invoice settings

Configure the available invoice details for customer payments.

Customers & resellersServe retail customers, regular buyers and API resellers.12 features

Customer management

Review and manage the accounts using your panel.

Create customer accounts

Add a customer account from the admin area when needed.

Individual service prices

Give selected customers their own rates for specific services.

Copy customer rates

Use the available workflow to copy service pricing between customers.

Customer discounts

Apply the available customer-level pricing adjustments.

Account suspension

Restrict customer access when an account needs to be suspended.

Customer payment access

Manage the payment methods a customer is permitted to use.

Custom signup fields

Choose available signup fields and mark required information.

Email confirmation

Use the configured email-confirmation workflow for customer registration.

Customer API keys

Let eligible resellers use their account API key for supported actions.

API key rotation

Replace a customer API key using the available administrative action.

Customer data export

Export the available customer fields using the admin export workflow.

Loyalty & growth toolsGive regular customers more reasons to keep buying.8 features

Referral program

Let customers refer new users through the configured affiliate workflow.

Optional module

Referral payout management

Review referral earnings and manage supported payout requests.

Optional module

Balance coupons

Create coupon codes that credit customer balance under your configured rules.

Membership levels

Define customer membership statuses and their available benefits.

Optional module

Customer reward points

Configure points, redemption values and the available redemption conditions.

Optional module

Signup balance

Configure the welcome-balance module for new customer accounts.

Optional module

Child-panel selling

Offer supported child panels connected to your parent panel.

Optional module

Child-panel administration

Manage the available child-panel order, renewal and status workflows.

Optional module
Support & communicationKeep customer conversations close to their panel activity.9 features

Customer support tickets

Give customers an account-based channel for questions and order issues.

Admin ticket inbox

Read and reply to customer tickets from your admin area.

Saved replies

Reuse prepared replies for questions your support team answers often.

Ticket subjects

Organize customer inquiries with the subjects available on your panel.

Open-ticket limits

Configure the maximum number of open tickets per customer.

Bulk ticket actions

Update supported ticket states in bulk, including open, closed and answered states.

Announcements

Publish important notices to the customer panel.

Customer broadcasts

Prepare panel messages using the available broadcast controls.

Admin notifications

Configure supported notifications for the admin workflows you monitor.

APIs & automationExtend your panel beyond the customer website.8 features

Reseller ordering API

Let external panels and integrations submit supported orders through your customer API.

Service and balance API

Expose the supported catalog and account-balance actions to authenticated customers.

Status, refill and cancel API

Support eligible order follow-up actions through the customer API.

Service dependent

Admin API

Use the separate administrative API for its supported management actions.

WhatsApp customer workflows

Enable supported order, status, balance, ticket, refill and cancel commands after integration setup.

Optional integration

Rule-based email automation

Choose customer audiences and run configured email workflows with cooldown and sending controls.

SMTP setup

Email campaigns

Prepare and send supported customer email campaigns through your configured mail setup.

SMTP setup

Email templates

Manage the available verification, welcome and ticket message templates.

SMTP setup
Branding & localizationMake the panel fit your brand and the market you serve.9 features

Your domain and identity

Run your customer panel under your own domain, name, logo and favicon.

Available themes

Select and configure the customer themes available to your panel.

Custom pages

Create and edit supported public or internal panel pages.

Navigation menus

Manage the available links in your panel navigation.

Language management

Edit available language strings and add supported language configurations.

RTL language settings

Store right-to-left settings for supported languages and compatible themes.

Multi-currency settings

Configure supported currencies, conversions and display formats.

Timezone and rounding

Set your panel timezone and the available rate-rounding preferences.

Asset and file controls

Manage supported appearance files and uploaded panel assets.

SEO & contentGive your panel a useful public presence.6 features

Page metadata

Edit the title and description settings available for your panel.

Panel blog

Publish and manage blog posts from the appearance area.

Custom page content

Add original information about your services, policies and support.

Sitemap management

Use the sitemap functionality and available custom sitemap controls.

Robots.txt controls

Manage the available custom robots.txt settings for your panel.

Tracking and embed codes

Add supported header/footer code for analytics and configured third-party widgets.

Reports & administrationUnderstand the business and control who can manage it.9 features

Order reports

Review recorded order activity using the available service, status and date filters.

Payment reports

Review customer deposits and available payment-method breakdowns.

Charge and profit records

Review the charge, provider-cost and profit values recorded by supported workflows.

Staff accounts and access

Control administrative access through the available staff permissions.

Admin TOTP authentication

Enable authenticator-based two-factor verification for administrators.

Admin device verification

Use the implemented administrative device and session controls.

Administrative activity logs

Review supported admin actions and account activity records.

Rate limits and form protection

Use the built-in authentication throttling and CSRF controls.

Maintenance and registration controls

Manage the panel maintenance state and registration availability.

HostingHosting, secure connections and infrastructure protection for your panel.6 features

Content delivery network

A content delivery network serves supported assets through distributed locations to reduce download distances.

Unlimited bandwidth

Your platform charge is based on order volume, not the number of visitors or traffic to your panel.

DDoS protection

Infrastructure protection helps mitigate DDoS traffic against your hosted panel.

Free SSL certificate

A free SSL/TLS certificate enables HTTPS encryption for data sent between your customers and the panel.

Your domain

Use your own domain, or ask our team for help registering one. Domain registration and renewal costs are separate.

Regular backups

Regular data backups support recovery. Ask the team about retention and restoration options for your panel.

Provider actions depend on the connected API. Payment methods and messaging tools use the integrations you configure.

THE SMALL DETAILS MATTER TOO

And there's
plenty more inside.

Beyond orders and provider connections, you'll find tools for the everyday work of running your SMM panel.

Platform questions, answered

Your panel.
Your questions, answered.

A closer look at providers, reseller APIs and the tools included with your panel.

Can I run a reseller panel and offer my own services?

Yes. Import services from compatible provider APIs, add services you process yourself, or combine both in one catalog. Customers order from your branded panel, and you manage the business from your admin area.

How do provider connections work?

Add a compatible provider’s API URL and key, then choose the services to import. Configure selling rates, quantity limits and the supported synchronization settings. Your provider handles delivery; ExcelPanel sends eligible orders and brings supported status updates back to your panel.

Can other panels resell my services through an API?

Yes. Eligible customers can use their account API key to access your catalog, check their balance and submit orders. Status, refill and cancellation actions are available where the service supports them. You can also set individual service prices for reseller accounts.

What can I automate with AI and messaging tools?

Use AI-assisted ticket replies, customer ordering workflows through Telegram and WhatsApp, and email campaigns or customer email automation. Connect and configure the relevant integrations for your panel. Order, status and follow-up actions still follow your service and provider settings.

Which payment methods can my customers use?

ExcelPanel supports 200+ payment methods across cards, digital wallets, crypto and regional gateways, alongside manual payments. Choose the methods for your market and connect the required merchant accounts. Gateway availability and processing fees depend on the provider and your region.

Explore payment methods
Can I use my own domain, branding and customer prices?

Yes. Use your domain, panel name, logo and favicon, then configure an available theme and your page content. Set your own service rates, individual customer prices, supported languages and currency settings.

Are all these features included in every plan?

Yes. Every ExcelPanel plan includes the same platform features. Plans differ by order volume and price, with Plan A starting at $5 for your first 30 days. Some features need a provider API, merchant account, email setup or messaging integration before you enable them.

Compare plans
Can you move my existing panel to ExcelPanel?

Yes. Free migration covers users, wallet balances, orders and order history, services, and providers. Send our team the details of your current platform so we can review your data and arrange the move.

Discuss your migration

YOUR BRAND. YOUR CUSTOMERS. YOUR PANEL.

See what your
SMM panel can do.

Explore the storefront your customers will use and the admin tools behind it. Every feature is included, starting with Plan A.

  • Every feature included
  • Free migration
  • No setup fee
A flat social-service panel launching an orange paper plane beside admin controls

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